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In recent years, I’ve noticed a movement within the image industry that genuinely concerns me: the idea that there is a “correct”  way to dress — and that this way is called elegance . This so-called elegance almost always comes packaged in the same way:perfect hair, flawless makeup, visible aesthetic procedures, clothes that fit a very specific standard, expensive handbags and shoes, recognisable brands. As if this were the final destination for anyone who decides to take c

There is a very widespread — and very mistaken — idea that caring about image, clothing or personal style is something vain, superficial or unnecessary.As if getting dressed were merely a practical matter: “anything will do.” But that simply does not exist . Everything we wear communicates.Always. Before anyone hears our voice, our clothes have already spoken for us. Clothing as a social language Human beings have always expressed themselves visually. Clothing functions as a

Ademir Apparício’s before and after Before the change, Ademir wasn’t badly dressed. He was invisible . His old look didn’t create rejection — but it didn’t create memory either. It was the kind of image that blends into the background: skinny jeans, trainers, a checked shirt layered on top. Just another “normal guy” walking down the street. A look that could belong to anyone, anywhere. And that was the problem. That image didn’t represent who Ademir really is — not even close

Why the solution isn’t in filters, procedures or copying someone else — but in what is natural, authentic and already yours. INTRODUCTION There’s a pattern I see over and over again in image consulting: people arrive saying they have no style, that nothing suits them, that their hair isn’t “good”, that they look tired, worn out, off. But after a few minutes of conversation, it becomes clear: Their self-esteem isn’t low.It ’s exhausted from chasing a standard that was never th

Some transformations stand out because of the aesthetics.Others stand out because they reveal a clear identity .Andrea’s “before and after” is exactly that type of transformation. When she reached out for image consulting, she brought a challenge that is surprisingly common: her outfits were completely inconsistent . Each look belonged to a different style universe. One day she appeared colourful and romantic, the next day rocker and edgy, and then suddenly minimal and quiet.

Erika had already been through two image consultancy processes but still couldn’t recognise herself in the mirror. Through morphopsychological analysis and behavioural profiling, we created a visual strategy that translated her light and practical essence into an authentic, colourful, and dynamic image — turning the act of getting dressed into pleasure, not obligation.