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Taking care of your image is not vanity. It’s belonging.

  • Writer: Daniela Mansur
    Daniela Mansur
  • Jan 15
  • 3 min read

There is a very widespread — and very mistaken — idea that caring about image, clothing or personal style is something vain, superficial or unnecessary.As if getting dressed were merely a practical matter: “anything will do.”


But that simply does not exist.


Everything we wear communicates.Always.


Before anyone hears our voice, our clothes have already spoken for us.


Clothing as a social language


Human beings have always expressed themselves visually. Clothing functions as a silent language — fast, powerful and extremely efficient. It is through clothing that we recognise tribes, groups, lifestyles and values.


Without a single word being said, we immediately identify:


Mulher com jaqueta estampada, top preto e jeans anda em área urbana. Expressão confiante, fundo de vidro e concreto.
Casual and modern style with an oversized M&M's printed jacket, black crop top, and high-waisted jeans.
Homem com chapéu e óculos escuros, veste blazer preto, camiseta cinza e jeans rasgados. Fundo com cerca de metal e parede de concreto. Modo casual.
Trendy urban style: fedora hat, sunglasses, grey shirt, black blazer, ripped trousers, and bold accessories.
Jovem com top verde e saia colorida em patchwork, em floresta. Usando colares e olhando para o lado, transmite serenidade.
Boho chic style: an olive green top paired with a long, patterned skirt, creating a natural and relaxed look amid the trees.
Mulher em vestido floral colorido e jaqueta amarela, com colar e tiara decorados. Fundo desfocado ao pôr do sol, expressão serena.
Boho chic style: a blend of an olive green top with a long, printed skirt, creating a natural and relaxed look amidst nature.
Homem com dreadlocks e expressão serena encostado em tronco de árvore. Ele veste jaqueta bege e camisa colorida. Ambiente de floresta.
Bohemian and relaxed style with a suede jacket and colourful shirt, perfectly in tune with the natural setting.

Mulher com casaco estampado colorido, jeans, colar azul e bolsa étnica segurando à frente. Fundo urbano. Estilo boho vibrante.
Boho style with a modern twist: patterned kimono, turquoise necklace, graphic tee, and jeans, complemented by vibrant accessories and a colourful clutch.

Without a single word being said, we immediately identify:

  • the rocker

  • the streetwear crowd

  • the person with a hippie aesthetic

  • someone who dresses in an elegant, classic way

  • someone with a sporty style

  • the athlete

  • the creative

  • the executive

  • the minimalist


This is not coincidence. It is social coding.


The way someone presents themselves helps us understand where that person fits — or wants to fit — in the world.


The constant search for belonging


The real force behind clothing is not vanity.It is belonging.


The sense of belonging is a basic human need. It is as essential as the air we breathe. From a very young age, we seek to belong:

  • to our family

  • to our culture

  • to our history

  • to our ancestry


When we say “I do this just like my parents”, “I got this from my grandmother”, or even when we look for patterns — habits, behaviours, and yes, even illnesses — in our ancestors, we are trying to answer the same question:

Where do I fit? Who do I belong to?

Clothing as an emotional bridge


This is exactly where clothing comes in.

It creates a bridge between who you are on the inside and how you are perceived on the outside.It activates that sense of belonging when you look in the mirror and think — often unconsciously:

Yes. This is me. I belong here.

It might be an aesthetic tribe, a cultural one, a professional group, a spiritual space or an emotional moment in your life.Clothing organises that message.

“I wear anything” is a myth

There is no neutrality in image.

Even those who say they “don’t care about clothes” are communicating something.Even “basic”, “simple” or “unstyled” is a choice — and every choice communicates.

The difference is that when the choice is unconscious, the message often comes across distorted, confusing or misaligned with who the person really is — or needs to be — at that moment.


Dressing with intention is emotional comfort


When you dress with intention:

  • you communicate your values

  • you express your personality

  • you reinforce your identity

  • you feel that you belong

And that creates emotional comfort.

It is not about trends.It is not about status.It is not about consuming more.

It is about aligning image and identity.

When this communication happens in the right way, a very specific — and powerful — feeling appears: inner fulfilment.Because it is not just about clothes.It is about recognising yourself in the world.


Image as symbolic survival


Taking care of your image is not vanity.It is emotional, social and human strategy.

It is understanding that clothing is not a detail — it is a tool for expression, belonging and identity.

Getting dressed is, at its core, a way of saying to the world:

This is who I am. And I know where I belong.


 
 
 

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