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Unravelling Visagism: The Art of Harmonizing Beauty and Personality

Atualizado: 19 de abr.

Visagism goes beyond just cutting hair or doing makeup. It’s a technique that helps understand how a person’s personality and physical appearance relate to each other, making a unique harmony that enhances both their inner and outer beauty. In this article, we will explore the basics of visagism, its history, its principles and how it has revolutionized the way we view beauty and fashion.

What is Visagism?

Visagism is all about creating a unique and personalized image that reflects a person's internal traits, lifestyle, personality, and physical biotype. It's like a visual way of expressing yourself, where you get to choose things like your haircut, colour, makeup, and clothing style, that highlight your natural attributes. So, if you want to convey who you really are, visagism can help you do just that!

Origins and Evolution

Visagism is a fancy term that was coined by a French hairdresser and visagist named Fernand Aubry in the 1930s. But the idea behind it has been around for a long time. Different cultures have recognized that a person’s external appearance can reflect their inner balance. A French hairdresser and makeup artist named Jean-Jacques Lartigue further developed the concept of visagism. He approached it scientifically and incorporated elements of psychology, the study of facial features, and the golden ratio. He realized that physical appearance can be adjusted to better reflect a person’s personality, which can improve their aesthetic beauty, self-confidence, and emotional well-being.

When visages arrived in Brazil

Phillip Hallawell is a super cool and talented artist who knows a lot about how our brains see things. He’s been studying this stuff for 40 years! He took his knowledge of face shapes and mixed it with this thing called visagism to create a way to show off the best parts of a person’s identity, not just their looks but also their style and personality. He made a booklet called “Harmony and Aesthetics”, which later became a course that you can take online. He’s written a bunch of books, too! One’s called “Visagismo: Harmony and Aesthetics” from 2003, and the other one, “Visagismo Integrado: Identity, Style, and Beauty,” came out in 2009.

Principles of Visagism

Here's how visagism works:

1. Facial and Body Analysis: First, the visagist professional checks out your face shape, skin type, bone structure, and body proportions.

2. Personality and Lifestyle: Next, they try to get to know you a bit better, learning about your personality, job, hobbies, and lifestyle to create an image that fits you well.

3. Harmony and Balance: The goal of visagism is to make sure your look is balanced and harmonious, blending your unique features with some aesthetic standards.

4. Individual Expression: Finally, visagism values your individuality and lets you express yourself through your appearance, so the end result is an authentic reflection of who you are.

dani is a visa gist consultant who has short dark brown hair and fair skin with a caliper in her hands positioned on the client's face who is in profile, she has dark blonde, straight hair and fair skin

Applications of Visagism

Visagism is widely used in several areas, including beauty salons, makeup studios, fashion and even cosmetic surgery. Furthermore, professionals in areas such as psychology, coaching and image consultancy (like me) also adopt the principles of visage to help their clients improve their self-esteem and confidence.


The art of harmonizing beauty and personality is all about finding the right balance between how you look and who you are on the inside. It's about blending your outer appearance with your unique personality traits to create a harmonious and attractive overall impression.

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