when what you wear doesn't say who you are…
you feel like your image doesn't math the person you've become
you feel like your wardrobe doesn't work for your actual routine
you buy pieces you never wear because they seemed "so you" in the store, but at home they just hang there
your presence doesn't make the impact you'd like
you waste time choosing what to wear and still don't feel confident with the result
your image isn't positioning you where you deserve to be
there's a lighter, more honest, and aligned way to show up in the world. i can guide you on this path
who I am
choosing the "right" outfit used to be painful; today it's almost a therapeutic ritual. i was always the friend called to go shopping—to help adjust, suggest, and translate. i realized i'd been doing personal shopping for years… i just didn't know it had a name. so i decided to make it official and turn this passion into my profession.
i've always been passionate about getting dressed. at 18, i chose my degree based on one simple criterion: i wanted to work in hoodies, basic tees, and sneakers. i never practiced in that field, but it became the starting point when i decided to change careers and asked myself: what really drives me? the answer was always the same — getting dressed.
i want people to feel represented by what they wear. not by some idea of "perfect beauty", but by recognition: looking in the mirror and thinking i see myself here.
i've lived the opposite—i used to dress following rules, seeking belonging. but when i started dressing as myself, everything changed: my self-esteem, my presence, and the way i show up in the world.
that's the transformation i want for my clients. for their clothes to tell who they truly are, with honesty, ease, and authenticity—effortlessly, without needing to explain anything.
it's simple. it's profound. it's about you!
we get to know your routine, your lifestyle, what's not working for you right now, and how your look can express exactly what you need.
i design a visual plan that brings intention to your entire look—from hair to shoes—creating complete head-to-toe coherence
then we make it real: editing your wardrobe, enhancing what you own, and building coordinated looks that bring this visual transformation to life.
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dress authentically
image consulting
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brands that leave a mark
personal branding strategy
who it's for: anyone who wants to dress better. ideal for those with busy routines, who don't feel expressed through their clothes, or shop without intention. works for women and men at any stage of life.
what you'll receive: a tailored visual strategy designed for your specific needs, aligned with your routine and lifestyle. personalised recommendations for colours, clothing silhouettes, hair structure, eyewear frames, and accessories that truly work for you. practical guidance on coordinating outfits, with a clear, easy-to-apply guide for everyday life—no rigid rules.
why choose this: because image is communication and strategy. no cookie-cutter formulas or passing trends here. the approach simplifies your choices, saves time, and helps you avoid buying mistakes. you'll dress with intention, confidence, and authenticity.
who it's for: entrepreneurs and solopreneurs who want to strategically build or align their personal brand's visual identity.
what you'll receive: strategic colour palette for your brand, with meaning and intention. typography choices aligned with your brand's personality, values, and archetypes. clear visual guidelines for your website, social media, and digital materials.
why choose this: strategic visual identity that communicates value, authority, and clarity. colours and typography designed to position your brand—timeless, not trendy. you execute however you want, with a clear, ready-to-use visual strategy.
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from engagement shoot to wedding day
bride & groom styling
who it's for: brides and grooms.
what you'll receive: complete styling guidance for bride and/or groom—and for the couple together, if desired. expert direction on silhouettes, colours, fabrics, and accessories. visual alignment with your wedding style and ceremony. support for confident, practical choices with personality.
why choose this: on your wedding day, your look should reflect who you truly are.
styling aligned with your personality, comfort, and authenticity. so you feel confident and enjoy every moment to the fullest.
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strategic photography
photoshoot styling
who it's for: professionals, entrepreneurs, and brands.
what you'll receive: complete look curation aligned with your photoshoot goals. guidance on colours, silhouettes, fabrics, and accessories. visual harmony between outfits, setting, concept, and message. styling support for consistent, professional results.
why choose this: because great photos start before the click. here, styling is strategic communication. less improvisation, more intention and visual coherence.
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less weight, more possibilities
travel packing
who it's for: travelers who love the journey but hate overpacking—or underpacking.
what you'll receive: complete packing plan with versatile, mix-and-match pieces. curated outfits for every moment of your trip. guidance on colours, fabrics, and smart combinations. a functional, strategic suitcase—no excess.
why choose this: because travelling light is freedom. here, every piece has purpose and multiple possibilities. you avoid excess and packing mistakes.
this process made me look at myself deeply. Dani guides with such gentleness, revealing aspects that truly surprise us. more than image—it's self-discovery. Dani read my soul and created an incredible transformation
if you haven't done visual strategy with Dani yet, you're already behind. being great at your job means nothing if how you look doesn't reflect that.
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working with Dani was crucial for building my credibility. i feel more confident and project a more coherent image. the image repositioning is helping me convert more clients. thank you, Dani!
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Dani transforms from the outside in, aligning inner and outer. more than a colour palette, she helped me let go of my old image. i finally found the person i was looking for. thank you for giving new meaning to this phase of my life.
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your image can open doors
it just needs to tell the right story
when your image doesn't reflect your essence, a silent discomfort emerges: the sense that you're being read as an outdated version of yourself. but this doesn't have to continue. when you wear your identity with clarity and authenticity, everything shifts: your presence, your confidence, and the way people receive you. it's a simple movement, but deeply transformative.