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Ademir Apparício’s before and after Before the change, Ademir wasn’t badly dressed. He was invisible . His old look didn’t create rejection — but it didn’t create memory either. It was the kind of image that blends into the background: skinny jeans, trainers, a checked shirt layered on top. Just another “normal guy” walking down the street. A look that could belong to anyone, anywhere. And that was the problem. That image didn’t represent who Ademir really is — not even close